July 19, 2023

Apple's AI Journey: From Siri to 'Apple GPT' – The Pursuit of Generative AI

Apple is working on its own large language models, "Apple GPT," to keep pace with AI advancements. The company aims to find the right consumer angle for generative AI while improving Siri and incorporating AI into their health coaching service and future electric car.

Apple, known for its technological innovations, is now focusing on artificial intelligence with its secret AI project, "Apple GPT." While AI has been integrated into various Apple products, including Siri, the company is keen on tapping into the transformative potential of generative AI.

"Apple GPT," an internal chatbot service built using Apple's own large language models, seeks to challenge the existing AI offerings from competitors like OpenAI, Google, and Microsoft. The Ajax framework provides the groundwork for this ambitious project, supporting other AI-related improvements to search, Siri, and maps.

Apple's reluctance to join the recent AI frenzy resulted in being outshone by competitors who quickly adopted generative AI tools like ChatGPT, Bard, and Bing AI. However, with a renewed effort, Apple is catching up and addressing potential privacy concerns associated with generative AI.

Despite the growing internal focus on AI, Apple's executives have adopted a cautious stance when it comes to disclosing their AI strategy to the public. The company is dedicated to ensuring a responsible and deliberate implementation of AI technology into their products.

While Apple is actively hiring experts in generative AI, they have also been busy with other AI-driven projects. A health coaching service codenamed "Quartz" uses data from the Apple Watch and leverages AI to personalize health plans. Additionally, Apple's future electric car will incorporate AI for self-driving capabilities.

Apple recognizes the enormous potential of large language models but remains aware of the challenges related to bias and misinformation. As they strive to integrate AI into more products, including Siri and their upcoming health coaching service and electric car, the company is poised to make a significant AI-related announcement in the near future.